Going into business for oneself is a scary proposition – you have to go from the relative certainty of a corporate job and regular paycheck to figuring everything out, doing things onyour own to get customers and build a business – that should be scary!
Fear, doubt and skepticism are the brain’s defense mechanisms that are hard-wired into our DNA to protect us from harm. They trigger the pause or freeze mode so that when we encounter opportunities and threats, we can assess the degree of risk before deciding onwhich action is best.
Too many people never get past the initial fear to ever consider business ownership, and that’s unfortunate, because they froze… and stayed frozen. They failed to even begin looking at self-employment possibilities.
Buying a franchise is a proven way to effectively launch and build a successful business, because the franchisor provides a lot of the systems, support and training that help people overcome their fears, learn new skills and achieve true financial and lifestyle success.
I see fear, doubt and skepticism as your best friends when exploring entrepreneurship because these emotions trigger important questions:
- How much demand is there for this product or service?
- How strong are the franchisor’s customer generation strategies?
- Are there enough franchisees that have achieved the levels of success I’m looking for?
- Do I have the skills to run the business well?
- Am I willing to put in the long hours to get the business launched?
These are just a few of the 100+ questions I get my clients to ask so that they can truly understand what it takes to run a business and achieve the success they’re seeking.
My clients are just as scared as everyone else when exploring franchise ownership. They don’t let their fear stop the exploration, instead, they manage their fears and continue to get enough information to make an informed and defensible YES or NO decision about whether business is safe enough for them and their family to proceed with… and two-thirds of my clients say NO.
If you’re seriously considering business ownership, don’t get frozen in your tracks and never get started exploring your options. I’ve helped hundreds of people achieve success in franchise ownership, so let me help you manage your fear as you get all of the right facts.
Let’s have a discussion. Book a call now.
Originally posted on LinkedIn
